GCS Glass
$283k in closed revenue from $79k in Google Ads.
Google Ads for GCS Glass in three markets, measured by closed revenue.
Google Ads spend$79k
Closed revenue over six months$283k
Return across all three markets3.57x
Strongest of three markets, 83 closed jobs5.8x
March 24 to September 23, 2026. Return is closed revenue divided by ad spend and does not include Eliix fees. Results varied by market, and the total includes the weakest of the three.
The client
GCS Glass designs and installs custom frameless shower doors, glass railings, wine cellars, and mirrors. Founded in Phoenix in 2013, it has since expanded across five states, with local teams in Phoenix, Denver, and Long Island.
The challenge
GCS runs Google Ads in Phoenix, Denver, and Long Island, and wanted a straight answer on how much closed revenue that spend produced.
Platform conversions and CRM tags could not answer that on their own, because they did not show which calls really came from an ad.
What we did
- Ran Google Ads for each market.
- Matched Google's record of each ad call to the same call in the CRM by timestamp, instead of trusting the tags.
- Counted a lead only if it was a matched ad call of at least 60 seconds, a call to a named Google number, or an opportunity with paid click data.
- Credited a job only if it was won in the window with a paid touch in the 180 days before.
- Reported each market on its own, so budget decisions follow what each one actually closed.
The results
- 996 leads over the six months
- 83 closed jobs in Phoenix, the strongest of three markets
- A return measured in closed jobs, not platform conversions
Want this working in your business?
Book a discovery call. We'll look at where your leads are getting lost and what it would take to fix it.