IT IS TIME. Specifically, it is Mid-October and our minds have to be on 2017 already.
Yes, it was just yesterday when you were in the city celebrating what would turn out to be the weirdest year in American history. But now we can hope to turn the page on something brighter and more important: future business plans.
“But why make the push when the busiest time of year is headed right our way?”
Before you know it, the new year will be here and the budget will have to be finalized for the entire year. Start now and realize where adjustments can be made throughout the remainder of 2016 in order to monetize every dollar and every investment necessary.
“From a marketing perspective, where do I start for my business?”
Many times one of the last aspects to be covered in the annual budget, it is still extremely important to place weight to the marketing plans for 2017. Especially with the extreme evolution of social media usage just over this past year, allowing for enough to cover all changes that take place in the medium is imperative to success.
Think about it for a moment: In just this year, Facebook started to place more focus on friends and family posts, Twitter discounted @names and images out of the 140 character count, Instagram adds stories to compete with Snapchat, and Snapchat lowered the importance of its Discover feature as of this past week. Some of these alterations came as a huge surprise while others will go by unnoticed. But either way, the way things are changing is quick and not even the biggest advertising companies in the world can always keep up.
So be prepared. Get on these platforms, keep up with their blogs, and talk with professionals about what can be done to see what may be coming and how to best utilize new features in the near and far future. Plan what you want to do now so that when these changes come, you can make a big swing and hit the home run before anyone else in your field.
In a year from now, this article will be just as relevant as it is now as the world is only moving faster and if you haven’t started to plan for 2017, you’re already behind.