“Gotta catch ‘em all!”
No, that is not just a lyric from a smash television show that suddenly became relevant again, but it’s a phrase that every business should take to heart as the Pokemon surge continues to spike Nintendo’s market share up $20 billion as of the writing of this post.
As zombified light-faced consumers walk the streets of your local coffee shops and town squares, turn them up from their augmented reality filled screens and figuratively knock ‘em out with some great deals and opportunities that make them coming back to your business.
Put up a few lures!
In the game, there is an item called the lure that can be utilized to bring more Pokemon to your Pokestop for 30 minutes. Now, if that confuses you, then you need to join the madness and open the app! When lures are placed, virtual purple confetti fall from the Pokestop leading trainers to your direction to capture the locals.
Give deals to trainers who come on by!
Many businesses have placed signs out front and offer discounts for local players. For instance, since getting more lures cost money, have trainers place the lures for you, have them show you that they actually did it, and give them a free drink or half-off their next purchase.
For those unaware, the game consists of three teams: Team Mystic (Blue), Team Valor (Red), and another one (Team Valor [Yellow]). To bounce right off of Idea #2, creating discounts, deals, or games out of the teams is an effective way to bring together the online and real world for the craze that continues to sweep the nation.
Have fun on social media!
Businesses have already made posts on Facebook, Instagram, and more to commemorate the success of the little application. For example, for our client Raymundo’s, we posted a photo on Instagram of the Pokemon Alakazam ready to eat some of their delicious gelatin. The kids and adults alike eat that up! (Every pun intended).
The moral of the story here is, as Hillary Clinton would say, “I’m trying to get them to have ‘Pokemon Go to the polls!”