If you found this post on our Facebook page, consider yourself part of a lucky few! Facebook in the last week have been showing less link posts in feeds and pushing more people to video… Let me explain.
When you post to your business page on Facebook there are a few different types of posts, and believe it or not, Facebook also prefers certain types of posts over others.
Facebook Post Types
- Text Post – Text posts are pretty self explanatory. Whenever you simply type into the status box (or just enter plain text into the Power Editor because you are cool) with no links, pictures, or any other types of media, it is a text post. On pages these rank the lowest by far as they simply are not intriguing. Please post in a bit more effort than a text post!
- Picture Post – These posts are identical to a text post, except you are embedding an image directly into the post. This is NOT a link to any other site or image host. You uploaded the photo directly to Facebook.
- Video Post – Videos are KILLING it right now. Facebook has its sights set on YouTube and are pushing videos to your feed like crazy in effort to keep people on their site longer. Keep in mind that these posts are NOT links to a YouTube video, but uploading the video directly to Facebook. Definitely jump on this if you haven’t already!
- Link Post – That leaves us with link posts. If you ever link out to a video, picture, gif, article, blog (like how this article was on Facebook), or anything else. It is categorized as a “link post”, but Facebook for some reason doesn’t like these anymore lately.
Facebook obviously wants to keep people on their website, and constantly monitor usage and other analytics to make educated decisions when moderating their user’s news feeds. They absolutely do not show every post your business page posts to all of your followers every time. (Please stop making discount and “BUY NOW!” posts…) They want the user to see just what they want, and reward brands that do so. This is why the more people engage with your posts, the more of your followers will see it.
Right now people are simply highly engaged with videos, and so now they are pushing content creators and brand pages to start posting more of them to help all users on the site longer. Now while a good portion of you reading this right now might be fuming and feeling like ?, if you think about it, this is a great thing for everyone. The more value people find on Facebook, and the more time they spend on it, the more opportunities you have to sell your brand.
Because of this huge push for videos, link posts now suffer. They have been the most utilized post of any page, and this will be a hard pill to swallow, but it is time to think outside the box…
So what should I do?
Besides working on producing some video content, the easiest work around is to link to articles and other pages in the comments of the post. Try your best to use a video clip of some sort, or a picture in the main post, and then direct the viewer to look for the full link in the comments. This seems a little odd and messy, especially considering that highly commented threads now show posts based on “top comments” versus chronological order, but it is the best that we can recommend at the time of this post.
Don’t worry, we are monitoring this heavily and will let you all know how to best overcome this soon. If you have any creative ideas share them in the comments and let us know!
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